Our Vision
H2o TV is the world’s first TV channel dedicated to water-based content; recording the global water environment and using the latest in digital technologies for origination, storage and broadcasting.
As a company, H2o.tv is a niche player in the media market, on a local, national and international basis. The opportunity is now here to create the world's first and only TV channel dedicated to water-based content.
The fragmentation of television markets has already occurred, due to non-terrestrial television and the internet. Passion Groups will define television audiences of the future, representing an age where every consumer will demand products tailored solely to them. Many things will change when television is able to whisper finely tuned messages to like-minded consumers, rather than hollering crude messages at millions.
The technology has now arrived that can unravel the collective. Maybe the best way to see what is about to happen is to observe what has happened already. To some extent, adverts have become more like entertainment, and television programming has moved in the direction of advertising.
H2o TV is the brand under which this unique media company shall operate, and it shall cover a wide spectrum of content and include a variety of ways to access it, both in terms of the subject matter and its delivery and interactivity. H2o TV's main focus areas of content will be: science, education, environment, sport, business and leisure. But it will additionally deliver water-based news, films and information. We hope to work alongside existing organisations, businesses and individuals in order to widen our reach on what can be achieved.
70% of the Earth is water. indeed, 70% of our own bodies is water, yet there is no single source of awareness and collectiveness of water in the media, at any level. H2o TV will deliver this information both through digital interactive TV and, in the future, through other methods such as the web and digital radio.
Our plan includes creating a centre of image-making excellence to record the earth’s underwater environment. During our market research we have discovered many areas of specialist programming, including diving, sailing, and other new and more extreme water sports. Existing broadcasters rarely cover any of these activities, yet the demand to participate and watch them is increasing. There are over half a million qualified divers in the UK, and it is thought that more than one million people own boats. Another million claim to be surfers!
Content and information are key aspects of broadcasting, and with the many ways H2o TV has of delivering them, this new dedicated water channel can become a market leader, and the most advanced channel of a new generation.
Our longer term vision is to create a digital channel that can operate and broadcast by providing viewers with quality, cost effective and groundbreaking programming. We also hope to commission many hours worth of programming to make use of the considerable talents of the independent production companies who specialise in this area.
Due to the nature of the internet and the fact that ours is unique product, we realise that we need to establish many strong allies and links throughout the World Wide Web. For us to succeed within this market, H2o TV has already begun to explore potential content providers. By grouping the right organisations together we can create a one-stop window for water information.
We intend to cover many live sporting events on an international basis. These have a greater gravitational pull, and a greater market value, than ever before. Already, we have secured exclusive coverage of several key high-profile events, such as the Sony World Freediving Championships in Cyprus.
Water information and advertising has never been so intricately linked until now.
By using digitial interactive any-cast content (e.g. broadcast / Webcast / 3G etc), media markets in the future will have three routes to funding themselves and making money. These are:
• Product placement
A great example here is the appearence of car brands, such as BMW, in recent James Bond movies.
• Sponsorship
For the last few years it has become increasingly common to have brands and products sponsor certain programmes. An example of this would be Cadburys, who currently sponsor Coronation Street. The success of this has encouraged a whole host of companies to begin sponsoring programmes which relate to their product. A beer manufacturer sponsoring televised football, for instance.
• Distribution and marketing of existing media
The Water Channel realises that in order to survive in such a competitive industry it needs to produce top quality, internationally appealing, content. Through our partnerships with other organisations we can bring an extra dimension to our work; and our success will be theirs too.
Exclusive resources and relationships
Through its Independent partnerships, H2o TV will aim to create the world’s largest digital marine library of photographs and video. This will enable us to make cost effective use of images on a global scale, and in various mediums. Eventually, we will be able to create some of our own programmes from this database.
